Market Research.

Internet Research:

Store Research:

Magazine Stand at WHSmith

(22/12/2015)

Magazine Stand at Boots

(27/12/2015)

Analysis: I was recently told by a friend who works at WHSmith that music magazines that are more popular in stores will be shown and seen at the front, this makes it easier to grab the consumer's attention. As you can see from the picture above, magazines such as I-D, Vogue and Dazed are most popular. Magazines often feature anyone in public interest such as Adele, mainstream artists.

When looking for the music magazine stand, I found this surprisingly difficult. Magazines such as food, fashion and comics were bluntly placed around the store for consumers however the music magazines were discreetly placed at a bottom shelf with a quick arrangement and empty back shelf. This may imply that these types of magazines aren't as popular as others due to many possible reasons such as price, layout, colours etc.